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Google My Business, now called Google Business Profile, is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.

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What is the best way to perform local SEO?

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing
  • Five Star Review for Google Map

Google My Busness listing

Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts

GMB Reviews

Google reviews can help your business stand out by providing important information. In Maps and Search, reviews appear next to your Business Profile.

Facebook page Review

Local business Facebook reviews (officially called as Facebook Recommendations) Pages can help you in improving your company's reputation online, increasing your search exposure, and attracting more people to your physical locations.

trustpilot review Service


Trustpilot is an online review site where customers who have had a positive or negative experience with a firm can leave feedback. Companies with a Trustpilot profile are assigned a numerical TrustScore, which ranges from 1 to 5, based on how previous customers rated them.

Yelp Review

Yelp.com is a crowd-sourced local business review and social networking platform. Individual establishments, such as restaurants or schools, have pages on the site where Yelp users may rate and review their products or services on a one to five star scale.

Tripadvisor Review

Read reviews, compare prices, and find great deals on books! Hidden Treasures. The Best Restaurants. Rentals for vacations. Flights at a Low Cost Photographs of travelers in in natural habitat. Many hotel reviews. Easy to check prices. Great Events Hotels, resorts, and b&b are the several types of housing available.

Yellow Pages reviews

Consumers may share their experiences with local companies by leaving reviews in the Yellow Pages.

homeadvisor Review

HomeAdvisor, powered by Angi, makes finding and booking top-rated local home services simple. Make contact with a reputable home repair and improvement company.

Strategy​​

Angie's List gave it an F, while the BBB gave it an A+. Yelp users gave the company an average of 2.5 stars out of 5, while 40% of Consumers' Checkbook subscribers rated the company as “superior.”

Why Is Google My Business Important for Local SEO?

This growing importance could in part be due to the sheer amount of searches. One in five Google searches, as per SEO expert Evan Bailyn, are local. Furthermore, 59% of monthly Google users utilize the search engine to look for local businesses, and Google Maps has more than 150 million mobile users.

These numbers suggest the necessity of local SEO optimization for businesses with a local presence.

Fortunately, one of the finest tools for marketers to employ is Google My Business. A Google My Business presence gives you a great platform for soliciting customer feedback and promoting your business more prominently in search engine results pages 

 

What you should know about the service and how to utilize it is provided below. Benefits of Google My Business

What you should know about the service and how to utilize it is provided below.

•         Updating business information from a single, simple platform

•         Building customer engagement with the Google+ page

•         Tracking engagement

•         Integrating AdWords campaigns

•         More prominent placement in local SERPs

•         The ability to read and respond to reviews quickly and efficiently

•         Accurate search insights and the ability to track where users are coming from

These benefits, along with Google My Business’s readability and function, make it a choice among direct marketers.

Your Google My Business listing should be optimized.

The quality of a Google My Business listing relies on how well its content has been optimized. Make sure that your information is optimized by performing the following to verify that you’re getting the most out of your My Business listing:•          Entering your business location correctly. The format should be your business name, your physical address and your phone number (it is important to keep this the same across all listings and update it whenever it changes).

•         Listing your official website on your Google My Business listing. This will help Google improve its search results and display your listing for more Google users.

•         Filling out the profile completely. This means that you should be including high-quality videos and images and providing as much information about your business as possible. Think about answering your customer’s questions before they have a chance to ask them – this practice makes for a great listing.

•         Ensuring that your business location is accurately represented. Drag the map balloon into your exact business location for better search matches.

•         Adding information about what payment types you accept.

Categorizing Your Business

Filling in your profile is only half the battle. Once you’ve done that, you’ll still have to categorize your business. Google My Business does this by offering three different categories:

•         Brand pages: Brand pages are a slightly different animal than other forms of local listings. These pages help brands, bands, and organizations reach out to their fans. Unlike true local listings, these pages don’t include information about an entity’s physical location.

•         Storefront businesses: If you run a brick-and-mortar business with a physical storefront, this is your wheelhouse. This category allows customers to locate you in the Google Maps feature and is what businesses like hotels, stores, and restaurants should be using. If your business has multiple physical locations, consider Google’s guide to optimizing your Google My Business account correctly.

•         Service area businesses: This local page option is meant for businesses that go to a customer’s location to conduct your work. This is true for plumbers and delivery services.

Third-Party Directories

One of the main things that can help your Google My Business page rank higher is your company’s presence on third-party directory sites such as Yelp and Trip Advisor. Maintaining an active presence on these sites tells Google that your business is a participating member of a given community.

That said, when you set up your Google My Business listing, don’t neglect to also set up listings on these important third-party sites. To make your listings as effective as possible, list the same information in every single directory, including name, phone number, hours of operation, and address. This helps keep your business presence consistent across the web.

Incoming Links

One of the factors Google uses to rank your My Business page is links. Links play a huge part in Google’s organic search algorithm and when your site has earned a healthy amount of incoming links from other sites, Google is likely to give it a boost in local SERPs.

Business Name

While many marketers don’t realize it, a business’s name plays an important part in Google’s local algorithm. To help yours feature prominently, ensure that your business name features relevant keywords. This can help ensure that your company appears for relevant search queries.

Building Your Google My Business Presence

Once you’ve built your listing, it’s time to establish your ‘Google My Business’ presence. This means that you should be writing relevant content on your company blog and getting reviews from customers. Be sure to read and reply to each of these reviews in order to promote engagement and maintain an active web presence.

 

 

Why Google My Business Is a Big Part of Local SEO

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